See and be seen – road safety starts with a glance

With the return of warmer weather comes the start of the motorcycle season. A period eagerly awaited by many riders, but one that is accompanied by an annual increase in the number of road accidents. To help prevent these risks, a new national awareness campaign has been launched, targeting both motorcyclists and drivers, with a focus on vigilance, human interaction, and shared responsibility.

Seing each other to coexist safely

Coexistence between different road users is not always straightforward, whether in urban, suburban, or rural areas. Moments of inattention and blind spots remain key factors in serious and fatal accidents, particularly affecting the most vulnerable and least visible road users: motorcyclists, cyclists and pedestrians.

Of the 18 fatalities recorded in 2024, 9 involved motorcyclists, accounting for half of all victims. In total, 183 motorcycle accidents were recorded, resulting in 83 serious injuries. These figures confirm the ongoing vulnerability of powered two-wheel users and the need to strengthen prevention efforts.

It is in this context that the campaign highlights a fundamental rule: seeing and being seen is a shared responsibility.

One more look for a safer travel

Although driver assistance systems and road signs can make driving easier, they can never fully replace human attention. Nothing replaces direct visual checks: turning your head and looking around. Therefore, systematic visual checks remain essential and must become a reflex:

• when approaching an intersection,
• when changing lanes,
• when leaving a parking space,
• when entering a motorway,
• when entering or exiting a roundabout.

Truly seeing what is happening around you makes it possible to anticipate and avoid dangerous situations.

Every glance contributes to better protection

The campaign highlights the importance of interaction between road users. To better share the road, everyone can adopt a few simple behaviours:

• widen your field of vision to better anticipate,
• seek eye contact,
• clearly use lights and indicators to communicate your intentions,
• take the time you need without rushing.

Even when you have priority or are convinced that you have "looked properly", accidents can still happen, often when least expected. Speed, visibility and anticipation are key factors in preventing irreversible outcomes: mastering them helps reduce risks.

"Because inattention is human, looking more than once remains an essential reflex on the road. Active and constant vigilance is a shared responsibility that involves every road user, regardless of how they travel. One extra glance, one additional check, a brief pause can be enough to prevent a serious accident. Above all, road safety relies on sharing the space, mutual respect, and paying attention to others. Sharing the road also means sharing glances. No glance is ever wasted if it can save a life," stressed Yuriko Backes, Minister for Mobility and Public Works.

A multi-channel, multilingual campaign

Rolled out across television, cinema, social media, digital screens (DOOH), and roadside billboards, the campaign is built around a strong visual identity and a clear message that is immediately understandable in all traffic situations.

The slogan and visuals are available in Luxembourgish, French, and English to reach all road users in Luxembourg.

Press release by the Ministry of Mobility and Public Works, the Securité routière ASBL and the Police Lëtzebuerg